DROPJUNK
Collaborative work with DROPJUNK Creative—A likeminded but culturally diverse crew offering a wide and wild range of capabilities that deliver creative that's simple, authentic, and hospitable.
̌
A small group of creatives founded DROPJUNK in 2019 after years of collaborating on freelance and full-time gigs all over the city of Chicago. This likeminded but culturally diverse crew offers a wide and wild range capabilities that deliver creative that's simple, authentic and hospitable.
OBJECTIVE
Develop six months worth of social and website content for No Fine Print Wine to increase likes, follows, and engagement.
EXECUTION
Partner with well-established photographer Ben Edwards to create lifestyle mini lifestyle photo campaigns featuring NFP beverages and products.
OBJECTIVE
Establish the Chicago Athletic Association (CAA) as a place that caters to Chicago’s creative community, not just tourists and corporate suits.
IDEA
Work with local brand CULT RUNNER to take over the famed trophy cases with an art installation.
EXECUTION
Transform the trophy case into a scene of a teen’s bedroom who grew up in the early 90’s and early 2000’s. Outside of the trophy cases, we planned, produced, and programmed an event in the CAA’s largest bar, where like-minded people observed the install, met and interacted with the CULT RUNNER brand all under CAA’s roof.
OUTCOME
250+ people attended the event including Chicago’s own Chaz Ortiz and OJ Hays.
OBJECTIVE
Bring attention to Federal Moto—the only custom motorcycle shop in Chicago’s city limitsIDEABuild and leverage brand partnerships between Federal Moto, Biltwell Inc, TC Bros, CULT RUNNER, and The House of Vans to build a custom motorcycle and reveal it to an audience who love bikes, beer, skateboarding, art, and motorcycles.
EXECUTION
Film a series of the build and promote them across branded web/social channels. Design, program, and produce an event where everyone could view the bike, meet the builders and other likeminded people. To elevate the event beyond the bike build, we tapped 10 Chicago artists to paint Biltwell helmets and B&E Studios to paint a vintage dodge van in the middle of the space.
OUTCOME
500+ RSVPs and 385 attendees for a one night event where all the brands involved were associated with a good time and their appreciation for skate and bike culture.
OBJECTIVE
Throw an event for The House of Vans that calls attention to Chicago’s underground art scene.
IDEA
The Vans “Off The Wall” brand is synonymous with people and cultures who take things to the edge and live with no regret. That’s why we curated 18 Chicago boundary pushing artists/ brands together to throw one hell of a brand activation. We called it 666 Chicago.
EXECUTION
We divided up 6 skateboard decks, 6 Biltwell helmets, and 6 Lowbrow Custom motorcycle tanks across 18 Chicago artists to painted and designed.
OUTCOME
800+ RSVPs and 400 attendees for a one-night event where the Vans brand was associated with and supported underground skate, motorcycle, and art culture. The same people that enjoy their brand and buy their shoes.
